ARTINFO – Collaborations between fashion designers and artists are certainly not new — Prada, Louis Vuitton, Chanel, and countless smaller labels initiate them all the time — but rarely, if ever, has such a heady spree of them taken place on one occasion as at MoMA PS1′s two-day “MOVE!” event, held at the Long Island City space over the weekend. For the hybrid exhibition, co-organized by style writer David Coleman and Visionaire co-founder Cecilia Dean (and “initiated” by MoMA PS1 director Klaus Biesenbach), the institution gave over three floors of its former schoolhouse building to thirteen art-fashion pairings, from Kalup Linzy and Diane Von Furstenberg to Rob Pruitt and Marc Jacobs.
 

Nearly 3,000 visitors crowded into the museum over the course of the weekend, many of whom wandered the halls dressed far more festively than when they arrived courtesy of the performance-art quartet the Cheryls and American Apparel, whose makeover room
on the first floor bedecked them with sparkles, neon face paint, flesh-colored costume pieces, and fluffy wigs. Operating with the motto “Let us put our face on your face: it’s the makeover you never knew you wanted!”, the Cheryls and their followers (known, in all seriousness, as Cheryl-ites) danced around the room as they layered makeup on the PS1 visitors who fell into their clutches, furiously photographing the results.
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