Back to Air

I guess the more we do online the more exposed to viruses and predators we become – we caught a nasty “web cold” last month and as a result we were underwater for a few days.  We had to completely change and upgrade our operating systems.  The result, snazzy new touch screen computers and uber powerful software has replaced the old (by old I mean 18 months).


business styled

Back to Air

I guess the more we do online the more exposed to viruses and predators we become – we caught a nasty “web cold” last month and as a result we were underwater for a few days.  We had to completely change and upgrade our operating systems.  The result, snazzy new touch screen computers and uber powerful software has replaced the old (by old I mean 18 months).


the world according to Carrie

Is the Floofy Wedding Dress Back in Style?

If you’re old enough, you might remember the floofy wedding dresses from the 80′s – just take a gander at this gallery from google and you’ll get the idea if you’re a youngin’.  Most of them were obviously inspired by Rose Parade floats with their intricate beadwork, raucous lace detail, puffed sleeves, high necks, and flouncy skirts – everything onto one dress.  I know, I actually sewed one – and it wasn’t pretty.  Enter Vera Wang.  Wang immediately smoothed down the wildness, making wedding gowns less embarrassing and more awe inspiring.  But I think the real turn came when Carolyn Bessette wed John Kennedy in her regal Narcisco Rodriguez gown.  Sans ruffles, it sent a shock wave through every bride-to-be’s heart.

For quite some time now, ruffly, floofy, over the top dresses were decidedly off the menu, with brides opting for sleek over silly.  But I was giggling as I watched the Real Housewives of Beverly Hills this season, as Lisa Vanderpump’s daughter, Pandora tried on one bridal confection after another.  The very fashionable Housewife Vanderpump looked on, not in horror, but in adoration.  So is this the cue? Are we floofing it up again as we march down the aisle?  It seems so if this collection from Lazaro is any barometer.   But unlike the insanity of the 80′s these gowns are gorgeous in their excess -  in fact I’d have not a problem in the world wearing one these beauts!  I think the key is in not adding every bell and whistle to every gown.


the world according to Carrie

Not That We Were Gone, But Now We’re Back!

It was gone, blown away in a hurricane, but with the help of line crews from all over North America our power is back!!  Thanks to the IPL, Duke Energy, (and one other company with green trucks that I can’t remember the name of) crews from Indiana that moved into our area in Connecticut last week like an army and attacked the tangled lines, the downed trees, and made sense of our chaos.  We’re so happy and relieved we literally jumped for joy on Saturday when our office buzzed back to life.

It seems as though when we ended the week on August 26th it was Summer, but after a strange week of toting office equipment to hotels and setting up laptops in coffee shops to keep progress flowing, it’s turned into Fall.  Well yay to that!! Good to be back.

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Carrie Leber

Holy Platinum AMEX Virginia ~ Luxury Marketing is Back!

As a marketer in the lifestyle industry, I’ve seen fads come and go over the years.  Outlandish displays of luxury such as creating the world’s most expensive hot fudge sundae can be a smart PR move one day, and completely ridiculous the next.

For the past few years our country has been peppered with the national dialogue that frugal is best, and tucked away up here in our PR offices we’ve adjusted the message of our various clients’ brands accordingly.  But today’s New York Times is reporting that all that is over.

“Even with the economy in a funk and many Americans pulling back on spending, the rich are again buying designer clothing, luxury cars and about anything that catches their fancy,”  reporter Stephanie Clifford writes in today’s paper.

I believe it – this week’s stock market stickiness not withstanding – I’ve been watching the stocks of Saks 5th Ave, Neiman’s, and LVMH recover quite nicely from their lows of a few years ago.

You might scoff at those willing to spend $ 9000 on a Chanel jacket, but as the article explains, this is a sign of recovery for the entire economy:

“This group is key because the top 5 percent of income earners accounts for about one-third of spending, and the top 20 percent accounts for close to 60 percent of spending,” said Mark Zandi, chief economist of Moody’s Analytics. “That was key to why we suffered such a bad recession — their spending fell very sharply.”

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Carrie Leber